Affiliate marketing in the gambling space has exploded—especially in the U.S., where online betting and casinos are now legal in more states than ever. If you’ve been searching gambling affiliate, gambling affiliate programs, or how to make money from gambling affiliate marketing, this is your starting point.

Let’s break down exactly how it works, which affiliate programs are legit, how to sign up, and what you can realistically earn.

---

What Is a Gambling Affiliate?

A gambling affiliate is someone who earns money by referring users to online gambling sites—sportsbooks, casinos, poker rooms, or fantasy sports platforms. You do this using tracked affiliate links.

When someone clicks your link and signs up or makes a deposit, you earn a commission. This could be:

• CPA (Cost Per Acquisition) – A flat fee per qualified sign-up or deposit
• Revenue Share – A % of the money your referred player spends (or loses)
• Hybrid – A mix of both

---

How Gambling Affiliate Programs Work (Step-by-Step)

1. You join an affiliate program (like FanDuel or BetMGM)
2. You get a tracking link
3. You promote the link on a website, blog, YouTube, social media, or email
4. Users click your link and sign up at the gambling site
5. You earn money every time they deposit or play

That’s the business model in a nutshell.

---

🌍 Top Gambling Affiliate Programs USA (2025)

Let’s now look at some of the most trusted U.S.-focused gambling affiliate programs, what makes them stand out, and how they pay.

---

1. DraftKings Affiliate Program

Overview:

DraftKings is one of the biggest names in U.S. sports betting and fantasy sports. Their affiliate program allows you to promote:

• Sportsbook
• Daily Fantasy Sports (DFS)
• Online casino (in legal states)

Commission:

• CPA up to $150 per new player
• Revenue share available on request

Why It’s Good:

• Massive brand trust
• High-converting landing pages
• Full creative support (banners, videos, widgets)
• Supports SEO and content-focused affiliates

Drawback:

• Limited to U.S. states where DraftKings is licensed

---

2. FanDuel Partners

Overview:

FanDuel is another top-tier sportsbook and DFS platform. It has strong brand loyalty and aggressive marketing, which helps affiliates with conversions.

Commission:

• CPA between $100–$120, depending on the campaign
• Hybrid and rev share offered to top affiliates

Why It’s Good:

• Offers multiple products (casino, DFS, sportsbook)
• High player lifetime value
• Weekly payouts
• Deep linking and advanced tracking

Drawback:

• Slightly stricter onboarding process than others

---

3. BetMGM Partners

Overview:

BetMGM is the affiliate brand of MGM Resorts. It covers a wide range of products:

• Sportsbook
• Casino
• Poker (in select states)

Commission:

• CPA up to $300 for casino players
• Sportsbook around $100–$150 CPA

Why It’s Good:

• High-converting offers, especially for the casino
• Deep funnel data (conversion tracking beyond signup)
• Trusted land-based brand
• Regular bonus promos to promote

Drawback:

• High CPA often requires quality traffic (content or paid)

---

4. BetRivers (Rush Street Interactive)

Overview:

Not as flashy, but extremely reliable. BetRivers is legal in over 10 U.S. states and growing. Its affiliate team is known for transparency.

Commission:

• Sportsbook: $75–$100 CPA
• Casino: $150–$200 CPA

Why It’s Good:

• Low-friction signup
• Responsive affiliate managers
• Supports small/medium affiliates

Drawback:

• Less brand power than DraftKings/FanDuel

---

5. Casino Affiliate Programs (CAP Network)

Overview:

CAP is a major affiliate network that connects you with offers from various operators, rather than tying you to just one brand.

Commission:

• Varies by operator (CPA, Rev Share, Hybrid)

Why It’s Good:

• One account, multiple casino and sportsbook brands
• Faster onboarding for new affiliates
• Analytics dashboard and campaign optimization tools

Drawback:

• Earnings split (you’re not working directly with operators)

---

🌍 Top Gambling Affiliate Programs UK & Europe (2025)

While the U.S. market continues to grow, the UK and European gambling affiliate scene remains one of the most competitive and profitable in the world. With mature regulation, high player lifetime value, and dozens of established brands, affiliates can generate serious long-term income in these markets—especially with revenue share models.

Here are the top-performing affiliate programs in the UK and Europe today:

---

1. Bet365 Partners

Overview:

Bet365 is a household name in global sports betting and online casino, especially in the UK and Western Europe. The Bet365 affiliate program is trusted, stable, and known for fair tracking.

Commission:

• Revenue Share: Up to 30–35%
• CPA: Available on request (case-by-case)
• Hybrid: Sometimes offered to experienced affiliates

Why It’s Good:

• Powerful brand trust and user loyalty
• Converts across multiple verticals: sports, live betting, casino, and poker
• Multilingual, geo-targeted creatives
• Prompt monthly payments with transparent reporting

Drawback:

• No self-service sign-up—requires manual application and review
• Higher entry standards for new affiliates

---

2. Kindred Group (Unibet Affiliates)

Overview:

The Kindred Group runs several major brands—Unibet, 32Red, Maria Casino, and Bingo.com—which gives affiliates a broad offering across markets.

Commission:

• Rev Share: Up to 35%
• CPA: Up to €150 per FTD
• Hybrid: Available for high-volume affiliates

Why It’s Good:

• Access to multiple regulated markets (UK, Nordics, DACH, Netherlands)
• Flexible commission models
• Detailed reporting via Income Access
• Affiliates can switch between brands easily

Drawback:

• Occasional delays in approval due to compliance requirements
• Strict about traffic source disclosure

---

3. William Hill Affiliates

Overview:

One of the oldest and most respected UK betting brands, William Hill offers strong conversion and a solid affiliate portal powered by proprietary software.

Commission:

• Rev Share: Up to 30%
• CPA: Based on negotiation
• Hybrid: Case-by-case

Why It’s Good:

• Deep UK market penetration
• Excellent creative and brand trust
• Regular promos and event-driven traffic spikes
• Casino and sports are available

Drawback:

• Less competitive commission structure for small affiliates
• Conservative with paid traffic partners

---

4. LeoVegas Affiliates

Overview:

LeoVegas is one of the top mobile-first casino and sportsbook brands in Europe, with licenses in the UK, Sweden, and Malta.

Commission:

• Rev Share: Up to 40%
• CPA: €75–€250 depending on geo
• Hybrid: Frequently offered

Why It’s Good:

• Converts extremely well on mobile
• Supports casino, live casino, and sports
• Affiliates get access to all brands under LeoVegas Group (e.g., Royal Panda)

Drawback:

• Volume expectations for top-tier earnings
• Limited if your audience is UK-only

---

5. Entain Partners (formerly Bwin.Party)

Overview:

Entain operates Ladbrokes, Coral, Bwin, and PartyPoker, among others. It’s one of the largest gambling groups in Europe, offering wide exposure to different gambling verticals.

Commission:

• Rev Share: 25–35%
• CPA: Offered selectively
• Hybrid: Based on traffic quality

Why It’s Good:

• Affiliates can promote several brands under one umbrella
• Strong support and reliable payments
• Good CRM support to improve player value

Drawback:

• Admin-heavy onboarding
• May push aggressive compliance demands

---

6. Betway Partners

Overview:

Well-known in the UK and across Africa, South Africa, and some parts of Central Europe, Betway offers casino, sportsbook, and esports betting.

Commission:

• Rev Share: Up to 40%
• CPA: €100–€200
• Hybrid: Available by negotiation

Why It’s Good:

• Strong brand identity and marketing
• Localized support in multiple languages
• Pays well in developing European markets

Drawback:

• Mixed feedback on conversion rates for sportsbook-only traffic
• Some limits on paid ad traffic

---

7. Mr Green Affiliates (William Hill International)

Overview:

Mr Green focuses on casino and live casino markets, with strong licensing in Sweden, Germany, and the UK.

Commission:

• Rev Share: 25–40%
• CPA: €75–€200
• Hybrid: Offered to established publishers

Why It’s Good:

• Known for player retention
• Strong brand for casino-first audiences
• Good email CRM for LTV

Drawback:

• Casino-focused: not ideal if your traffic is betting-oriented
• Some complaints about delayed commissions from smaller partners

---

🌍 How to Sign Up: The Complete Process

Step 1: Choose a Program

Decide whether you want to promote sportsbook, casino, or DFS—and pick a platform from the list above.

Step 2: Visit the Affiliate Site

Go to the official affiliate portal. ( any of your choice )

Step 3: Fill Out the Application

You’ll be asked for:

• Your name or business name
• Website or traffic source (YouTube, email, etc.)
• Country of residence and tax details
• Preferred payout method (PayPal, wire, crypto)

Step 4: Wait for Approval

Most programs approve within 1–5 business days. Some may request additional verification.

Step 5: Get Your Affiliate Dashboard

Once approved, you’ll receive login credentials for a dashboard that includes:

• Your tracking links
• Banners, creatives, emails
• Real-time data (clicks, conversions, commissions)

Step 6: Start Promoting

Add links to your:

• Website blog posts (e.g., sportsbook reviews)
• YouTube videos
• Email newsletter
• Social media posts (where allowed)

Step 7: Track and Get Paid

Most programs pay monthly or bi-weekly. CPA payments are made once minimum thresholds are met (usually $50–$100).

---

Where and How to Promote Your Links

• Review Blogs – Write honest reviews of sportsbooks and casinos
• YouTube – Betting tips, odds breakdowns, picks
• Forums – Gambling affiliate forums, Reddit, and niche communities
• SEO Articles – “Best sportsbook bonuses 2025” or “Top casino sites USA”

Pro tip: Always add responsible gambling disclaimers and follow advertising laws.

---

Realistic Earnings

A beginner might earn:

• 10 signups/month × $100 CPA = $1,000/month
  With SEO and traffic scaling, advanced affiliates regularly earn $3,000–$10,000+/month, especially with revenue share or hybrid models.

---

Is Gambling Affiliate Legal in the USA?

The United States boasts some of the most famous gambling hotspots globally, including Las Vegas and Atlantic City. While the rules and laws regarding gambling differ across states, it is clearly a significant part of American culture. The gambling sector plays a vital role in the U.S. economy, with national commercial gross gaming revenue (GGR) reaching 66.65 billion U.S. dollars in 2023.

A large portion of this revenue comes from casino slot machines and table games, accounting for nearly three-quarters of the total GGR in 2023. That year, Nevada topped all other U.S. states with a GGR exceeding 15 billion U.S. dollars, while Pennsylvania followed with a GGR of 5.86 billion U.S. dollars.

Where is gambling permitted in the U.S.?

Gambling is lawful in the U.S. under federal laws; however, each state has the authority to establish its own regulations. This often makes it challenging to keep track of what certain types of gambling are prohibited in some states but allowed in others. For instance, after federal legislation in 2018 that legalized sports betting, 38 states opted to enact similar measures by September 2024. Nevertheless, eight of these states chose to permit only in-person sports betting.

Conflicts sometimes arise in how legislation is interpreted at both the state and federal levels. A notable example is the case of daily fantasy sports (DFS) in Nevada, where the state’s Gaming Control Board maintains that DFS constitutes gambling and thus requires licensing. In contrast, leading DFS platforms contend that, according to the 2006 Unlawful Gambling Enforcement Act, fantasy sports should be classified as games of skill rather than luck, hence they should not require a gaming license. As of 2024, this dispute remains unresolved, leading to the unusual circumstance where popular apps like DraftKings or FanDuel are unavailable in Las Vegas, the capital of gambling in the U.S.

How many individuals engage in gambling in the U.S.?

In recent years, the number of gamblers in the U.S. has risen, with 49 percent of adults reporting participation in gambling activities in 2023, compared to 43 percent in 2019. Simultaneously, views on gambling have evolved to become more accepting, with 56 percent of adults considering it acceptable in 2023, up from 50 percent in 2019. The lottery continues to be the most favored form of gambling, with 37 percent of the population engaging in it in 2023.

Looking ahead, the U.S. gambling market is expected to grow consistently in the coming years. This is particularly true for the online gambling sector, which is projected to expand from around 14 billion U.S. dollars in 2023 to nearly 40 billion U.S. dollars by 2029. However, in-person gambling is unlikely to vanish, especially in destinations like Las Vegas, where casino visits are integral to the overall tourist experience.

---

How UK/EU Affiliate Programs Differ from U.S. Programs

Feature	U.S. Programs	UK/EU Programs
Licensing Complexity	State-by-state	Country-by-country (but often unified via Malta/UKGC)
Payment Models	CPA and Hybrid heavy	More Rev Share focus
Audience	Still growing, newer players	Mature markets, loyal players
Content Requirements	Must geo-target U.S. states	High competition requires niche SEO
Affiliate Tools	Newer, basic portals	Advanced analytics, CRM data
Regulation Pressure	Strict but newer	Heavily regulated, well-documented

If you’re entering the UK or European gambling affiliate space, lean heavily on content SEO, niche reviews, and long-term player value. European programs favor retention and lifetime value over volume.

Casino traffic is more profitable in the EU, while sports betting and DFS dominate the U.S. market. Choose wisely based on your platform and audience.

---

Best Gambling Affiliate Forums & Communities

Want to learn from others? Here are two places to connect with fellow affiliates:

1. AffiliateFix.com – Active gambling affiliate sub-forum
2. GPWA (Gambling Portal Webmasters Association) – Long-standing forum for serious affiliate marketers

---

Final Words

Getting into gambling affiliate programs in the USA can be highly profitable—but it takes strategy, traffic, and staying compliant. Whether you go with DraftKings, FanDuel, BetMGM, or a network like CAP, start slow, build trust, and learn what converts best.

Avoid hype. Focus on content. Track your data. And always bet—and promote—responsibly.

---

This article is for informational purposes only. Gambling involves risk, and it is your responsibility to follow all legal and regulatory guidelines in your region. If you or someone you know has a gambling problem, contact the National Problem Gambling Helpline at 1-800-GAMBLER.

References

1. U.S. Gambling Laws by State
   https://www.ncsl.org/research/financial-services-and-commerce/sports-betting-tracker.aspx
   Tracks current gambling legislation across U.S. states (by National Conference of State Legislatures)
2. UK Gambling Commission – Affiliate Marketing Guidelines
   https://www.gamblingcommission.gov.uk/public-and-players/guide/affiliate-marketing-and-the-gambling-industry
   Outlines compliance rules for affiliates working with UK-licensed gambling operators
3. European Gaming and Betting Association (EGBA)
   https://www.egba.eu/newsroom/facts-figures/
   Provides industry data and licensing information for EU member states
4. NCPG – U.S. Problem Gambling Support
   https://www.ncpgambling.org/help-treatment/help-by-state/
   U.S. national support and state-by-state helplines for responsible gambling awareness
5. GamblingCare.ie – Responsible Gambling in Ireland
   https://www.gamblingcare.ie/
   Public education resource on gambling risks and support services in Ireland
6. UK Advertising Standards Authority (ASA) – Gambling Ad Guidelines
   https://www.asa.org.uk/advice-online/gambling.html
   Rules on promoting gambling-related content, including via affiliate marketing
7. Ofcom – Social Media and Gambling Ad Exposure (UK)
   https://www.ofcom.org.uk/__data/assets/pdf_file/0022/217139/gambling-advertising-children-parents.pdf
   Impact of gambling promotion and affiliate links on UK users, especially minors
8. EU Commission – Online Gambling Regulations Overview
   https://ec.europa.eu/info/policies/justice-and-fundamental-rights/criminal-justice/online-gambling_en
   Summarizes EU-level legal frameworks for gambling-related services
9. Gambling Compliance and Marketing Transparency Report
   https://www.transparency.org/en/news/gambling-industry-transparency-marketing
   Global perspective on affiliate advertising ethics and transparency